#Social media mentions tracking how to

If you set up a stream to search keywords on Facebook or LinkedIn, it will only give you results from your existing connections.Ģ. Note: In Hootsuite, you can set up keyword streams for Twitter and Google+ that will return results from ALL public posts on these channels. Once you’ve set this up, a best practice is check in on your social mentions at least once a day so that you can jump in on any conversations that are relevant or provide a good opportunity for engagement. Now you can quickly and easily browse conversations happening on social media related to any of the topics or keywords you chose. Do this for each of the keywords you wish to track, adding up to ten streams per tab. You can elect to create one stream for each keyword, or put up to three keywords in a stream. Input your selected keywords or phrases, and click Add Stream. To set this up, add a new tab in your Hootsuite dashboard called “Listening” or “Social Mentions.” Then, click the Add Stream button and select the keyword tab. Your brand or company name would be a good place to start, but you can also include the names of your competitors, topics your target consumers might search for or industry buzzwords. In order to use Hoosuite to track social mentions, first you will need to identify which keywords you want to track. If you already use Hootsuite for your social media management, it’s a no-brainer to also set it up as your primary social listening hub. This robust tool allows you to monitor all of your social media newsfeeds in one spot, share and schedule content to multiple channels and monitor engagement such as retweets and direct messages. Hootsuite is one of the most popular social media management tools available, and for good reason.

Read on to learn how to put together a streamlined process for tracking social mentions online.ġ. It can be a confusing and time-consuming process, but there are several tools available that make it much easier. Or, think about how people constantly use social media to ask for recommendations from friends about products or brands – wouldn’t it be great if you could monitor the conversations happening within your area of expertise and jump in with a helpful answer at the perfect moment? Tracking Social Mentions: Three Social Listening ToolsĪ well-rounded social listening strategy includes not just tracking social mentions, but also monitoring any mention of your brand online and keeping up with the larger conversations happening within and about your industry. Perhaps, for example, someone is tweeting about a problem, and your company offers a product or service that solves that problem. This concept, called social listening or social media monitoring, is the practice of monitoring conversations taking place on social media to gauge public sentiment about your brand and strategically engage with consumers to grow your influence. One of the many blessings (and sometimes curses) of social media is the ability to “listen in” on what people are saying about your brand, industry and topics relevant to your business.

#Social media mentions tracking how to